"And I Am Greek" Campaign

Photography

June 2012

Client: Northwestern's four Greek councils- the Interfraternity Council (IFC), the Panhellenic Association (PHA), the Multicultural Greek Council (MGC), and the National Pan-Hellenic Council (NPHC)

Goal: Promote Greek life at Northwestern and demonstrate diversity and inclusion within the Greek community.

Role: Photographer

• planned and implemented photo shoot according to design plan

• took photos of students, which made up the core of the campaign

Outcomes:

• increased awareness of diversity within Northwestern's Greek community

• campus-wide engagement with promotional materials

Process:

After meetings with the IFC representative, I offered suggestions for the visual design of the campaign and planned the photo shoot according to the design plan. I took photos that made up the core of "And I Am Greek," the Greek community's campaign for the 2012-2013 school year. Graphics, made by a third party, were used as promotional material for IFC, PHA, MGC and NPHC in print and online. Flyers were printed and posted around Northwestern's campus. Various versions of campaign graphics were used on the IFC and PHA Facebook pages as well as the nugreek.com website.

Read more about the campaign here: http://nugreek.org/2012/09/16/councils-collaborate-on-and-i-am-greek-campaign/