Legacy.com

Marketing Design, B2B Marketing, Content Marketing, Data Analysis

September 2014 - May 2017

Legacy.com is the global leader in online obituaries and a top-50 website in the United States serving more than 37 million unique visitors each month. Founded in 1998, Legacy partners with over 3,500 funeral homes and 1,500 newspapers around the world to provide ways for consumers to express condolences and share remembrances of loved ones.

Role: Sr. Marketing Associate

• created marketing collateral and digital assets for B2B channels to support global initiatives comprising 45% of the business

• produced Legacy’s first content marketing video series based on our most popular conference workshop

• assisted in brand refresh after the acquisition of Tributes.com in 2015, standardizing existing product marketing collateral and launching a new brand identity for B2B content marketing materials

Outcomes:

• conducted market analyses to determine new sales targets; as a result identified $3.4 million in potential incremental revenue and helped close 15% of our incremental revenue goal within two weeks

• designed a new lead-generation funnel on B2B site and implemented it with Hubspot; as a result increased leads by 900% and email opt-ins by 1340%

• planned Legacy’s debut at an international conference; as a result won Best New Booth for 2014